Eminence Business Media

Eminence Business Media

Saturday, September 13, 2014

Day Two of Kyoorius Designyatra Concludes on a Creatively Stimulating Note

Day two of Kyoorius Designyatra ended on an inspiring note. Staying true to this year’s theme, ’What If’, the second day of this creatively stimulating conference, broke conventions and opened up a whole new world of possibilities and untapped opportunities.

Attended by almost 1500 delegates including designers, chief marketing officers, brand managers, students and young professionals, it facilitated radical and divergent ideating through formats ranging from talks and workshops, breakout sessions to portfolio reviews, allowing the audience multiple levels of interaction.

Jonathan Ford kick started the day describing Pearlfisher’s emphasis on building Challenger brands and Icons. Simon Manchipp and David Law of SomeOne spoke about the need for brands to be playful and liminal – exploring the opportunities at the edges of design and talked about building Brand Worlds - extensive kits that brands can adapt and apply to a multitude of applications rather than creating brand manuals. David Berman from David Berman Communications emphasized the need for designers to not just do good design, but to do good – being honest about their work and creating design that is sustainable, ethical and doesn’t harm the planet. Natasha Jen’s talk focused on ‘the price of creativity’ and Pentagram’s pro-bono work, highlighting that a big design fee doesn’t necessarily imply better design. Kayonaaz Kalyanwala from Video Volunteers spoke about this incredible initiative that empowers people from rural and marginalized societies to tell their own story and making technology available to all. Global musician Karsh Kale closed the day with a short talk and an impromptu concert, along with the Dharavi Rocks - a dance troupe composed of kids from Mumbai’s Dharavi, whom he has been collaborating with.

The day of talks was followed by professional side sessions conducted by lawyer Kushagra Shah, who explained the intricacies of the laws that govern designer’s work and lives. In a separate session, Hyper Island’s Maria Eriksson explained the four pillars of digital.

Rajesh Kejriwal, Founder CEO of Kyoorius, commented, “We started off with a bang at Kyoorius Digiyatra and have continued the momentum with day two of Kyoorius Designyatra where we saw some brilliant designers and creatives challenge the audience to think differently about design and to be conscious about their impact on the world. We look forward to hosting a new series of stimulating workshops and seminars tomorrow.”