Thursday, September 25, 2014

GMG in partnership with Epson and Studio404 show the value of colour control at Packaging Innovations

GMG Color is teaming up with leading innovative technology company Epson and specialist packaging design graphics studio Studio404 at Packaging Innovations (stand GB3). On the stand, colour management software experts GMG will show the importance and benefits of managing colour from packaging and label concept all the way through to the finished product – every time, anywhere, on any material, and by any printing process.

Using the latest technology to produce innovative and colour consistent artwork, GMG will demonstrate GMG ColorProof, the industry leading proofing solution, with Epson Stylus Pro WT7900 large format printer producing contract-level proofs for complex packaging applications. The 24-inch Epson printer uses CMYK + white ink to deliver highly accurate package proofs and is ideally suited to the GMG ColorProof software which offers precise and predictable spot colour simulation.

Alongside, Studio404 will be demonstrating its unique streamlined workflow process which takes creative packaging design concepts and turns them into engineered solutions that are ready to be printed – all enabled by GMG technology.

GMG OpenColor has been a vital technological breakthrough for Studio404, enabling the company to measure colours spectrally, rather than taking traditional colour measurements. Brand owners have very high colour accuracy expectations, no matter where something is printed, and GMG OpenColor is designed to address this complex and error prone problem in package production.

“Packaging Innovations presents GMG with the perfect opportunity to show the importance and benefits of managing colour from concept to creation, onto supermarket shelves and into the consumers’ homes,” says Toby Burnett, MD, GMG Color. “Teaming up with Epson and Studio404 enables us to demonstrate to prepress specialists, print firms, agencies, and brand owners how they can produce consistently better colour simulations, across different substrates and print technologies, and reduce time and costs during the production process.”