Eminence Business Media

Eminence Business Media

Thursday, September 4, 2014

Fujifilm is out to change minds about printing labels and packaging at LabelExpo

Featuring Graphium, a UV Inkjet Press, and Clarity Water Washable Flexo Plates, North America Corporation, Graphic Systems Division is gearing-up for Labelexpo 2014, and will demonstrate these label printing innovations within their “What’s Changing” themed booth.  

Graphium, a versatile UV digital inkjet press, is specifically designed for labels, packaging, and specialty print; its unique design provides the ultimate versatility and functionality while incorporating inkjet, flexographic printing, and finishing, all in one.

At Fujifilm booth # 5621 attendees will experience the Graphium digital press with inline flexo print a variety of ‘fit to purpose’ label applications. Each day at the show, Fujifilm will demonstrate hourly how this hybrid system can print digital CMYK, under white, over white, flexo spot colors and varnish by adding up to six flexo stations. The daily demonstrations will also feature high quality Clarity Water Washable Flexo Plates, along with the bright, vibrant color of Fujifilm UV Flexo and Waterbase Flexo inks. 

“The direction that packaging is taking in terms of customization and shorter runs requires a solution that incorporates printing and finishing inline,” said Terry Amerine, business development manager - Specialty Media & Equipment, FUJIFILM North America Corporation, Graphic Systems Division. “Graphium addresses this need, and will enable Fujifilm to change minds about how the printing for labels and packaging is done.”

The Graphium hybrid UV inkjet press on the show floor will be running the new Clarity Water Washable Flexo Plates. Capable of printing up to 200 lpi with a true flat top dot, and with a processing time of just 30 minutes, Clarity  is three times faster than solvent systems, one and half time faster than thermal, and 25% faster than competitive water wash plates.

“Clarity flexo plates are an industry changing technology, advancing image quality while eliminating solvents and thermal processing,” said Jon Fultz, business development manager –Packaging, FUJIFILM North America Corporation, Graphic Systems Division. “Adding flexo plates and offering platesetters through our new agreement with Esko, along with our industry leading flexo inks and also the Graphium hybrid inkjet press, this truly demonstrates our commitment to be the leading supplier in the packaging industry.”

Graphium is driven by Fujifilm XMF Workflow. XMF is an end-to-end workflow system based on JDF specifications and Adobe APPE technology. With tighter integration, XMF and Graphium work together to produce jobs quicker and easier. XMF’s productivity has an advanced approval tool to help accelerate the proofing process, and it also supports a hybrid workflow to control both offset and digital printing.

“We will demonstrate software solutions that meet customer needs for everything from design to proof, and RIP and print," said Jason Kammes, business development manager - Workflow and Xerox product solutions, FUJIFILM North America Corporation, Graphic Systems Division.

Fujifilm is out to change how you print labels and packaging. Forever.