Eminence Business Media

Eminence Business Media

Friday, September 19, 2014

Roastar purchases HP Indigo 20000 Digital Press at Labelexpo for Coffee Packaging Business

Custom coffee packaging printer Roastar is growing their HP Indigo portfolio with the purchase of an HP Indigo 20000 Digital Press at Labelexpo 2014. Roastar’s customers already love the flexibility and short-lead times afforded by HP Indigo digital technology and with the wider format and gravure-matching print quality of the new press, the company plans to deliver faster turnaround times as well as target new markets. The 30-inch width will also allow the company to create a more dynamic end product with new bag designs and packaging styles they were previously unable to produce digitally.

“At Roastar, we are committed to offering our customers quick turnaround times at quantities they actually need,” said Will Reif, president, Roastar. “With the wider-format of the HP Indigo 20000 Digital Press, not only will we be able to offer faster turnaround for on-demand client orders, but the press’ 30-inch width also provides the opportunity to create new coffee bag designs and styles to enhance our offering to the market.”

Experiencing strong market acceptance since its commercial availability in May 2014 – now with 10 worldwide customer installations already completed – the 30-inch HP Indigo 20000 Digital Press enables label converters to target new markets and larger, specialty applications.