Pharma Impurity Conclave 2023

Thursday, September 18, 2014

Color-Logic shines throughout Labelexpo 2014

The power and value of digital presses with white ink was clearly demonstrated at Labelexpo 2014, where several press vendors showed labels printed on metallic substrate using the Color-Logic process.  Xeikon and Domino both printed Color-Logic labels live at the show to demonstrate the capability of their latest presses.  Durst, EFI Jetrion, and Screen also had Color-Logic samples available.  Show attendees were impressed with the impact the Color-Logic technology could provide their brand customers on store shelves, and took many samples away with them.

Discussing the success at Labelexpo 2014, Color-Logic Director of Sales and Marketing Mark Geeves said:  "Printers attending the show saw the striking special effects that can be created with the Color-Logic Design Suite.  With our software, graphic designers or prepress personnel can do with one or two mouse clicks what now takes hours or days, quickly producing metallic label designs for their brand clients while eliminating the tedious task of creating white ink masks using traditional methods.  The Color-Logic Design Suite is available for $200 from any Premium Color-Logic printer."

Developed for brand managers, product managers, corporations and advertising agencies, the Process Metallic Color System gives licensees the ability to differentiate themselves and their clients from the competition by simplifying the design and print production process and implementing eye-catching decorative effects into their branded products and associated collateral. The Color-Logic system is compatible with offset, inkjet, flexography, digital presses, screen printing, and gravure processes. It is ideal for packaging, pouches, direct mail, point-of-purchase material, signage, post cards, literature, booklets, labels, shrink sleeves, calendars and much more.