Eminence Business Media

Eminence Business Media

Thursday, September 4, 2014

Century Label makes a splash with dissolvable stickers and the HP Indigo WS6600 digital press

Based in Bowling Green, Ohio, Century Label provides high-quality label and shrink sleeves for manufacturers and distributors of nutraceuticals, foods and chemicals. Replacing its HP Indigo ws4500 Digital Presses, Century Label installed two HP Indigo WS6000 series Digital Presses, increasing print capacity and quality as well as expanding the range of jobs and customers it can serve. When the company was contacted by a leading maker of greeting cards with a project featuring well-known cartoon characters, Century Label turned to the advanced color-matching capabilities of its new HP Indigo WS6600 Digital Press.

Charged with printing 12,000 water-soluble stickers of 26 different character designs, Century Label developed dissolvable stickers using its SmartSolve label stock. However, color-matching the licensed artwork colors of the beloved children’s characters presented another challenge entirely - and an opportunity for the company to show off its new color-matching technology.

Using the HP Indigo WS6600 Digital Press’s extended color gamut, particularly the violet ink, Century Label hit even the most difficult colors spot on. Additionally, the wider web of the HP Indigo WS6600 allowed for more stickers per frame, enabling the company to produce the project faster and with less waste.

“Digital printing has been a high-growth area for us. We love what digital has done for our business,” said Seth Hill, director of manufacturing and distribution, Century Label. “In general, our focus has changed and we are going after larger jobs now. This speaks a lot to our enhanced color management capabilities with the HP Indigo WS6600 and WS6000. We have put a lot of effort into driving our color management and that is giving us business growth.”

Since installing the two HP Indigo WS6000 series Digital Presses, Century Label’s business has continued to grow and flourish, doubling its digital output and printing larger run lengths not possible with previous devices.