Eminence Business Media

Eminence Business Media

Monday, September 15, 2014

Entertainment reaches fever pitch at London’s Packaging Show

Those attending London’s biggest packaging show can expect an abundance of educational, creative and inspirational show floor entertainment from the moment the doors open. Packaging Innovations and Luxury Packaging London returns to the Business Design Centre on 30 September and 1 October 2014 and welcomes three new show features along with some returning favourites.

Firstly, the Luxury Packaging Conference, sponsored by Raison Pure NYC, will debut at the show, boasting senior representatives from Karl Lagerfeld, Diageo, Harrods, Procter & Gamble (Prestige Brands) and Godiva Chocolatier. They will be exploring the vital role packaging has to play in positioning and promoting luxury and prestige brands.

The second feature being unveiled at the show will be the Drinks Symposium run in association with TheDrinksReport.com, where a panel of expert speakers will outline case studies on how original thinking and creative packaging design can create a strong brand identity and build desirability. The speakers include Felicity Murray, Editor of The Drinks Report, Daniel Szor, Owner of the newly opened Cotswolds Distillery, and his brand and packaging designer Craig Mackinley, Founder of Breeze Creative. Also speaking will be Stephen Marshall, Bacardi Global Marketing Manager for single malts, Ivan Bell, Group Managing Director of Stranger and Stranger talking about their complex packaging and brand development project for a portfolio of Scotch whiskies. Sharon Crayton of Ardagh Glass will also talk about Absolut vodka’s unique bottle designs and the logistics of executing these creative ideas.

The third new feature, the Innovation Gallery, brings innovative packaging to the forefront of the exhibition. Upon arrival visitors will be able to see the crème de la crème of packaging from exhibitors at the show, preselected by an independent panel of packaging experts.

Show favourite The BIG Packaging Debate is back by popular demand and will see a panel of packaging professionals debate the controversial topic ‘Is legislation stopping you innovate?’ This interactive debate takes place on day one of the show, Tuesday 30 September in The Keynote Theatre at 15:30. This unmissable feature encourages visitors to share their ideas and questions with the panel.

Also amongst the returning features will be The Beauty Symposium, run in association with The Red Tree Consultancy, whose theme will be ‘The outer face of beauty’. The speakers are an impressive who’s who of industry experts from the world of cosmetics, beauty and luxury, including UrbanVeda, Halo Media Communications, Su-Man Skincare and Positive Luxury.com.

The show will feature a free-to-attend learnShops programme, including speakers from Mamas & Papas, Marks and Spencer, Tesco, Taylors of Harrogate, Kimberly-Clark and Kingfisher Group. The two day seminar programme will see these inspirational industry speakers, offering real-life stories, advice and providing valuable insight into the latest developments, technologies and research sweeping the industry.

The popular Lions' Lair competition is back with new technologies, innovations and concepts being pitched to an expert panel. This competition will be run in front of a live audience with the winner announced live from the show floor. The Packaging Consultancy Clinic returns, offering one-to-one personalised advice on any aspect of packaging. Visitors will also be able to see the winning innovations from the Starpack Awards, which recognizes the UK’s very best in innovation in packaging design and technology.

There will be a Breakfast Networking Event for Brand Managers, Directors and Marketing Directors, providing an opportunity for networking with peers, sharing successes and also share any challenges faced in design and branding. Finally there will be a Networking Drinks, which allows visitors to catch up with colleagues, exhibitors and any new contacts made at the show.

For further information visit www.easyFairs.com/PI-LONDON  or contact +44 (0)20 8843 8800