A new alternative to cast coated
paper for spirits, wine and pharmaceutical labels, NewPage Corporation
(NewPage) announced the introduction of Reflections, a new 60 lb. (89 gsm) high
gloss cast coated alternative label paper designed for high-end wet glue and
pressure sensitive applications that require smooth printing and a mirror gloss
appearance.
Reflections resembles cast coated
grades with superior surface uniformity and features a high gloss effect
achieved without the use of varnishes, UV or aqueous coatings. Reflections is
Food and Drug Administration (FDA) compliant for direct and indirect food
contact.
"Label printers and pressure
sensitive laminators have long sought alternatives to traditional cast coated
label papers, seeking new options that perform well and broaden their luxury
label offerings," said Ed Buehler, vice president of specialty papers for
NewPage. "Our partners looked to NewPage for innovative alternatives, and
we created Reflections for visually stunning and demanding premium
labels."
Reflections is available with
third-party chain-of-custody certifications to the Forest Stewardship Council
(FSC), the Sustainable Forestry Initiative (SFI) and the Programme for the
Endorsement of Forest Certification (PEFC).
Reflections joins the broader
range of label papers from NewPage which includes DuraPoint, EcoPoint,
LithoPoint, OmniPoint, ProPoint, Sterling, OptiLabel, Oxford and OptiPrime
product brands. In addition, NewPage manufactures specialty papers used in
flexible packaging, technical and release liner applications.
