Eminence Business Media

Eminence Business Media

Monday, October 4, 2010


The Process Metallic Color System by Color-Logic received a coveted MustSee’ems! award at Graph Expo 2010 in Chicago. Commenting on the award, Color-Logic Director of Sales and Marketing Mark Geeves said: “We are gratified that the editors and consultants evaluating product introductions at the show singled out our Process Metallic Color System as one of the most important products for show visitors to see. This honor reinforces the fantastic acceptance of our system around the world, and the increased awareness which will result from the award should bring it to the attention of still more graphic designers, printers, converters, and sign makers.”

The Process Metallic Color System by Color-Logic provides a communication system linking graphic designers with printers and converters. It was introduced in 2010 and has quickly gained recognition and popularity for its ability to produce striking metallic images and special effects using offset lithography, flexography, digital processes such as those used by Xeikon and HP, and wide-format digital printing. In addition to conventional paper, the process may be used on films, foils, and other substrates. The Process Metallic Color System software provides graphic designers with the ability to add a fifth silver separation to their usual CMYK images, and to create designs heretofore impossible to achieve. Many Color-Logic special effects can be created with a single mouse click. Printers license the process from Color-Logic on a one-time basis, for perpetual use. Color-Logic partners with major press and output device suppliers, including manufacturers providing coating and proofing equipment, as well as ink and substrate suppliers, to ensure compatibility with existing printer workflows and practices. Color-Logic sells directly to printers in major industrial countries and relies on screened and qualified agents in smaller markets.

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic special effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.