Eminence Business Media

Eminence Business Media

Wednesday, October 20, 2010


Virtify, Inc. recently announced the upcoming release of its new software product Virtify PIM Enterprise, part of the Virtify Enterprise Content Compliance (ECC) Software Suite. Virtify PIM is designed to help companies stay compliant with the new EU labeling standard, and is the first and only off-the-shelf, Web-based product that enables the fast and efficient creation of PIM submissions in a collaborative, "best-practices" environment.

The PIM standard is being implemented to enable the efficient exchange and evaluation of product information for obtaining marketing authorization in Europe. A key goal is to reduce the repetition of content across multiple countries and documents through a single, centralized XML submission. Moreover, electronic authoring and publishing for PIM XML must integrate with existing translation processes and software. Successfully managing PIM complexity is not a trivial undertaking, especially for companies using manual processes and traditional document management systems.

Virtify PIM Enterprise is an advanced software solution designed to enable customers to comply with the PIM standard for submitting product label information in an efficient, consistent and predictable manner. Virtify PIM's unique structured content approach allows users to operate at the PIM element and PIM fragment level—the same content levels specified by the PIM standard. This capability provides users with unprecedented content control and flexibility, allowing authors and reviewers to "parallel-process" different sections of the PIM submission or submissions, resulting in greater speed and efficiency. Other software solutions designed to operate at the document level cannot provide these benefits. In addition, the software has a rapid deployment and implementation cycle and is not dependent on any third party infrastructure or solution. Deploying Virtify PIM software will enhance productivity and reduce risks, while providing significant and demonstrable ROI in a short period of time.

The PIM standard is currently in pilot. It is expected to move into production in 2011 for new approvals using the centralized procedure. A full migration of legacy product information will be required in the future.

"Once PIM is implemented, companies are expected to realize substantial cost and time savings in managing their European submissions while increasing submission quality. However, complying with PIM using traditional document centric processes and systems will be a challenge," said Satish Tadikonda, president and CEO of Virtify. "We've engineered Virtify PIM exclusively for life sciences companies, providing the necessary features and functions that will greatly simplify the submission of XML-based product labeling information."

Virtify PIM is built upon Virtify's structured content management engine which enables enterprise scalability and performance in a lightweight Web application. Key capabilities include:
  • Comprehensive PIM Lifecycle Management with integrated workflow for rapid status and centralized management of PIM submissions including content creation, review, approval, and translations, as well as bi-directional communication and comments from EMA
  • Role-based, granular access control at the PIM document, PIM element, PIM fragment, and language level. This unique structured content approach allows for the easy tagging and reuse of common content elements across documents
  • Automated XML generation with no programming knowledge required by business users
  • Integrated Translation Management through standard web services for translation tracking and status reporting through the Virtify PIM dashboard

In addition, Virtify PIM is designed to support changes to the PIM standard without costly system redesign. This is made possible through Virtify's unique XML Rules Injection technology which separates the "rules engine" from the core PIM application so that changes to rules can be easily uploaded without redesigning the entire software system. This approach provides organizations with a great deal of flexibility and control over the timing and scheduling of rules updates, significantly reduces software maintenance and validation costs, and provides rapid compliance with evolving business rules.

Virtify is currently exhibiting at the 2nd Successful eCTD Lifecycle Management Conference in Prague, Czech Republic. Virtify PIM Enterprise will be available to customers in October 2010.