Eminence Business Media

Eminence Business Media

Tuesday, October 26, 2010

FIRST SHOWING OF THE XEIKON 3500 IN CHINA : A FIRM COMMITMENT TO ASIA PACIFIC MARKET


Xeikon, a division of Punch Graphix is using the Labelexpo South China show platform for the first demonstration of Xeikon’s new flagship digital label press, the Xeikon 3500, in this important Asia Pacific market. Xeikon is exhibiting on stand A2. 

The Xeikon 3500 digital label press was launched in May 2010, and is set to have a significant impact on the breakeven point between digital label printing and conventional print technologies. Capable of printing up to 516 mm wide at a speed of 19,2 m/min in up to 5 colors, the system is almost twice as productive as the closest competitor product. The Xeikon 3500 digital press can print on an unmatched range of substrates, including self-adhesive paper, co-extruded films, Bopp and PET, regular papers, transparent and opaque foils, and paperboards with weights ranging from 40 to 350 gsm. It uses Xeikon’s QA-I toner, which meets all the applicable FDA guidelines for indirect food contact as well as direct food contact.


At the show, the Xeikon 3500 is printing on self-adhesive materials from Avery Denison, Manter and Raflatac, to produce a range of applications such as pharmaceutical labels, food labels and high quality wine labels. The event’s conference program will also feature Xeikon’s Hans Gerinckx presentation on the subject of digital printing, in combination with EskoArtwork.

Hans Gerinckx, Sales Director APAC, AME and SA at Xeikon, says: “Last year, the Labelexpo show in Shanghai clearly illustrated that the Chinese market is investing in new technology such as digital printing. It was therefore a no-brainer for us to participate this year in this new show taking place in the most industrial part of China. We are proud to bring the Xeikon 3500, the most productive digital label press, to the Chinese market for the first time.”

Earlier this year, Xeikon announced a distribution agreement with Shanghai-based flexo printing equipment supplier United Printing Equipment to target the Chinese labelling and packaging market, and Benny Shaw, President of United Printing Equipment, comments: “We are very happy with the support Xeikon is demonstrating by bringing over the Xeikon 3500 press. It really shows their commitment to the Chinese market.”