Eminence Business Media

Eminence Business Media

Monday, October 11, 2010


Industramark, a Standard Register business unit, introduced the first photo-realistic, in-mold label system for rotational molding at the 2010 Annual Meeting of the Association of Rotational Molders International (ARMI) in Montreal, Quebec, Canada. Called Grafilm Roto, the labeling system was developed to address the needs of manufacturers who produce large, plastic products, such as storage tanks, kayaks and children's playground equipment.

"This will be a dramatic and positive change for the industry," said Tom Furey, president of Industramark. "The Grafilm Roto label provides rotational molders with a superior graphics capability which will pave the way for more aesthetically pleasing and decorative products. Current rotational in-mold products allow only for simple, spot-color labeling."

According to Jeff Denton, product manager for the proprietary Grafilm Roto, this new label poses none of the hassles or special handling associated with current labeling technologies. It can be easily peeled from its backing and applied directly to the inside of the mold. If misaligned, the molder can remove and re-apply it. The unique combination of adhesive and film eliminates ink picking and reduces scrap rates. Moreover, the label can be applied at higher temperatures than existing products, which can result in a 10-20 percent improvement in cycle time.

Until now, the primary in-mold decorating option for rotational molders has been a subsurface graphic transfer, a delicate material than can be nicked or torn. Label application requires the molder to first spray the mold with adhesive and then align the label correctly within the mold. "It's a process that is both messy and exacting, resulting in high scrap rates and extensive clean-up," Denton observed.

The innovative Grafilm Roto label builds on the in-mold labeling (IML) technologies acquired by Standard Register from Fusion Graphics in June 2010. Now a vital part of Industramark's capabilities, the technology is opening new avenues to growth for the business unit.