Eminence Business Media

Eminence Business Media

Monday, October 11, 2010


The Primera CX1200e Digital Label Press
Primera Technology, Inc. presented its new FX1200e Finisher at the Emballage Packaging Exhibition. As a leading manufacturer of specialty printers and production systems in the label industry Primera is attending Emballage for the very first time and is using the opportunity to showcase the FX1200e Digital Finishing System to the French market. The FX1200e offers, in one single automatic process, the ability to laminate, die cut, slit, rewind and remove the waste matrix.

“For our existing CX1200e Digital Label Press we needed a finishing solution that revolutionized the whole process. The few other finishing systems available were not fast enough, not reliable enough and not easy enough to use. That’s why we designed our own system that is ideal for use with the CX1200e, but also suitable for use with other narrow web output engines,” said Andreas Hoffmann, managing director of Primera Technology Europe.

One of the major benefits of the system is the finishing speed of up to 6.1 meters per minute, which is accomplished with Primera’s patent-pending exclusive QuadraCut technology. QuadraCut uses up to four knife blades at a time across the web. This feature dramatically increases throughput compared to systems that have just a single blade.

Instead of hard tooled or flexible steel dies, the FX1200e uses digitally controlled tungsten carbide steel knife blades. “This means that users never have to buy a die or wait for it to be made and delivered,” adds Hoffmann. “Turnarounds will be faster and there is a significant saving in time and cost.”

Putting the most professional color labels possible on products will set them apart from others. This is especially important for smaller manufacturers who can actually increase their sales by making their products stand out through innovative packaging and labeling. The CX-FX-Combo is a complete label printing and finishing solution that gives any company the ability to produce their own high-quality, low-cost labels at speeds that satisfy almost any short-to-medium label run requirements.

The price of € 29,995 (MSRP) for the FX1200e is as groundbreaking as the machine itself. Combined with Primera’s CX1200e the company offers a complete package that sells for less than € 50,000. That’s a ‘game-changer.’

Created in 1947, Emballage, has established itself as the key event of the packaging-related industries in the EMEA area. The event is being held from November 22-25, 2010 at Paris Nord Villepinte in Paris, France. Primera is located in hall 4, stand #C 122.